Website design for furniture provider, focused on presenting products and services clearly

I audited the existing site to update the sitemap, decided what content to keep vs remove, and confirm responsive needs based on device usage.

After reviewing data, I saw that users who were looking for products also went to offers pages before leaving the website. In order to make the content more organized and support the navigation I merged these two sections and added filters.

Creating mood-board beforehand helped:

• Set clear visual direction (type, color, imagery, tone)
• Faster alignment with stakeholders early, so I could validate the look-and-feel before starting UI work
• Fewer revisions later, because expectations were agreed upfront

• Simplified IA + top nav (Home, Work, About, Contact).
• Redesigned key pages (Home, listing, detail, About, Contact).
• Responsive UI + motion specs for browsing.

• Clear hierarchy and fewer choices drives conversions more than “prettier” visuals;
• Strong typography and spacing systems create most of the perceived quality on small marketing sites;